It also pushed bicycle dealers to exploit the fitness business.

And to insure the proper assembly, service and exclusive images of their bikes, they are selling their models through networks of select independent bicycle dealers.

Buying a bike is not the same as buying a car, bicycle dealers say, because good bikes need to be outfitted and custom-sized for their customers.

His sponsor was Ted Gerrard, a bicycle dealer and one of the first to sell by mail-order.

Managing director Takeo Fujisawa initiated a direct-mail campaign to the country's 50,000 bicycle dealers, generating about 30,000 replies, from which 13,000 dealers were chosen.

E Map This is Seattle's largest bicycle dealer.

Like an auto dealer, a bicycle dealer is giving advice on an expensive purchase.

Jack Pick became a bicycle dealer before he started to make cars in 1898.

He was raised in the northern suburb of Highland Park, the son and grandson of bicycle dealers.

The store also provided an outlet for Trek to test merchandising and marketing ideas before expanding them to its network of independent bicycle dealers.