The direction and scale of these effects depend on the cross-price elasticities of demand between different beverage categories.

If beverage categories are substitute goods (and therefore in competition with each other) the cross-price elasticities will be positive.

That model will be duplicated in other beverage categories in the years to come.

Individual food and beverage categories, such as coffee, are often divided between a standard and a "gourmet" sub-market.

The success of Clearly Canadian, which leads the so-called new-age beverage category, demonstrates the existence of such a market.

You offer her endless choices, in dozens of beverage categories, then top it all off with a nifty bit of novelty.

The broader food and beverage category rose less than grocery prices, with a rise of four-tenths of 1 percent, matching its April increase.

They see Snapple as the pioneer of a new - and growing - beverage category: alternative and healthier drinks.

The response of the industries concerned has shown me that equal treatment of all beverage categories is no mere pipe dream.

We agree that the provisions on the labelling of ingredients for both beverage categories can enter into force simultaneously.