But sometimes the boundary between research and promotion is blurred.
There is a fine line between smart promotion and annoying promotion.
"There is a balance between promotion and consumption that is up to the original content producer to manage."
But they offer different reasons for the gap between hiring and promotion.
The systematic blurring of the lines between information, entertainment, and promotion of products lies at the heart of this practice.
As a combined information source and "sales brochure", an auction catalog must tread a fine line between accuracy and promotion.
There's a fine line between drug education and promotion, and this crosses the line.
It is fairly rare for companies to forswear television, though large marketers are always moving money back and forth between advertising and promotion.
Marketing and advertising in the media manoeuvre between information, promotion and manipulation.
A balance between protection, prevention and promotion, however can only be achieved through more and consistent resources.