To help the book on its way, a nationwide television advertising campaign was broadcast between Thanksgiving and Christmas.
The series was specifically designed to be listened to six days a week between Thanksgiving and Christmas.
But this season we've got two extra selling days between Thanksgiving and Christmas.
This with five fewer shopping days between Thanksgiving and Christmas.
Many do 40 percent of their annual business between Thanksgiving and the end of the year.
Half or more of retail profits come from business done between Thanksgiving and Christmas.
He said retailers were likely to be hurt by this year's relatively short period between Thanksgiving and Christmas.
The period between Thanksgiving and Christmas is crucial to retailers.
Room rates there drop between Thanksgiving and the weekend before Christmas.
First woman: "It breaks up the time between registration and Thanksgiving."