That will be the key driver to improvement, leading to better pricing and better returns.

"One, you get better pricing, because as the ship fills up the prices go up," he said.

"If you introduce new products, you can get better pricing."

Eventually, the electric utility may offer better pricing to owners of charge control equipped vehicles.

She said the mere existence of the new plan would lead to better pricing from commercial pharmacy benefit managers.

Analysts said that better pricing and lower taxes should benefit P.&G.'s earnings in fiscal 1988.

"Clearly, they needed better availability, better pricing and a better development community."

The Pentagon "may feel they can get better pricing from other suppliers," he said.

Perhaps they hope that this rule will lead to better pricing for the roaming agreement?

Advocates say that increased volume would follow from the better pricing, which might partly offset the brokers' losses.