The line, which has been sold in Japan since last fall, is one of the three best-selling brands at Isetan, the department store.
Well now a best-selling brand of vodka wants to generate a fever for its own flavors.
Ford did recapture the mantle as the industry's single best-selling brand over Chevrolet.
Within a year, Marlboro's market share rose from less than one percent to the fourth best-selling brand.
Gross sales for a best-selling brand of cake or cookies can, at a single location, come to about $4.5 million.
The best-selling brands have been around for a long time and the brewers find that generating excitement with them is not easy.
Grizzly's continued growth since 2006 has made it the best-selling brand in the moist-snuff category.
According to the agency, Naturalizer is the best-selling brand of women's shoes in America.
Hawkers sell best-selling brands of cigarettes from the West, which are not yet available here.
With the help of this advertising campaign, it became Britain's best-selling brand of beer in 1971.