The small ones actually benefit from the free publicity that piracy represents.
In this way the cafés also benefited from the publicity.
Others, however, believe that the franchise benefited from the publicity, which was more popular than previous seasons of Idol.
Some lawyers in the case may be willing to accept relatively low fees because they expect to benefit from the publicity, legal experts said.
Goat cheese would not benefit from the publicity of a winning recipe, but pesto might.
"If anything, we seem to be benefiting from all the publicity surrounding the name change."
In return for underwriting the concert the company, of course, will benefit from the publicity and public good will generated.
It's a sport that has often benefited from the publicity generated by scandal.
The Rangers, having missed the playoffs for three consecutive seasons, could benefit from the publicity generated by the two big centers.