"Over all, it's a marketplace that's becoming saturated," he said of the film business.

Overall customer growth is expected to slow in 2003 to about 10 percent, because the mobile phone market is becoming more saturated.

Consumer-grade systems are not very profitable unless you're Apple, because the market has become saturated.

Warmer air can contain more water vapor than cooler air before becoming saturated.

And it is an especially strategic investment, considering that traditional markets are quickly becoming saturated.

"I think they do very well over all," Ms. Seaman said, but she added that the market was becoming saturated.

While the north has become saturated, the south has plenty of room for growth.

To compound the issue, suppliers were also realizing that the hardware market was becoming saturated.

But the adult market for the drugs has become saturated.

By 1993 the Toronto radio market had become saturated, and competition for the remaining broadcast frequencies was fierce.