Try these date-night picks from our beauty director.
"Age-defying is a much more encompassing term than anti-wrinkle," explains Rachel Hayes, beauty director at Cosmopolitan magazine.
A former beauty director for Revlon, Mr. Cope opened one of the town's first galleries 11 years ago.
They are responding to "that live-for-today feeling," echoed Jane Larkworthy, the beauty director of W magazine.
"When extensions first came out, it was about the longer the better," said Emily Dougherty, beauty director at Elle.
The bride, 31, is the beauty director of Cosmopolitan in New York.
"This is definitely a trend," said Amy Astley, the beauty director of Vogue magazine.
Molly Nover, the beauty director of Cosmo Girl, which is aimed at teenagers, traced the obsession to a shift in fashion a few seasons ago.
She is currently the beauty director at Modern Bride and Elegant Bride.
"Even when he was a young boy it was nothing but fish, fish, fish," said his mother, Shirley Lord, the beauty director of Vogue magazine.