The battery company's shares jumped more than 25 percent immediately after it went public 14 months ago at $20 a share.
It is beside a Renault that was electrified by a battery company in the 50's.
Major auto products manufacturers, gas and oil companies and battery companies all look for opportunities to sponsor teams.
Eveready's name comes from the battery company by the same name.
The five lithium ion battery companies selected for the projects include:
The absence of another public battery company that is a pure play makes comparisons difficult to competitors' stocks.
Her father wore a neon-pink cap from a rechargeable battery company.
The Ever Ready battery company used to be a major employer in the local area, employing over a thousand workers at its peak.
"It's a rite of passage for every battery company to have one fire," Srinivasan said.
Gillette tried to find a new source of profits in 1996 by buying Duracell, the battery company, for $7 billion.