"It's the baby-boom generation, and there are not many outlets for them to hear the music they grew up with."

Age isn't the only thing creeping up on the baby-boom generation.

Since then, the baby-boom generation has finally grown up, settled down and had children.

But as the children of the baby-boom generation entered school, enrollment shot up.

He had already described the prime target, the 75 million members of the baby-boom generation.

This year, the baby-boom generation will range in age from 36 to 54.

Their offspring - members of the baby-boom generation - have not been nearly as lucky.

"The baby-boom generation has started to age and doesn't want to."

Sure, business was supposed to rise as the baby-boom generation aged.

Many heavy readers come from the baby-boom generation, now ages 25 to 44.