In each case, the automotive client already at the agency gave its blessing to an unorthodox, lenient interpretation of traditional client conflict rules.

HAVE you heard about the presentation that agencies are making to automotive clients, encouraging them to spend more?

The bulk of Power's $50 million expected revenues for 1997 comes from its 30 automotive clients, who span the globe.

This is the agency's first effort for an automotive client.

The beers and the automotive clients will pay for it.

The selection of Crispin Porter came almost a year after its last attempt to land an automotive client.

Today's Columns A little-known shop is riding off with its second automotive client.

For 1999, Mitsubishi said the auditor found a 5 percent discrepancy, which it said was well within the norm for its automotive clients.

The options they described included landing another big automotive client, laying off employees and considering "strategic possibilities" like a sale or merger.

The opening of Fuel is part of a trend as agencies open stand-alone units to handle duties for important automotive clients.