He has reduced the bank's holdings of corporate loans and exited other volatile businesses, like subprime mortgages and auto leasing.

Brevity means that ads like those for auto leasing, where financial disclosures are often required, often go at an unintelligible speed.

He reduced Bank of America's holdings of corporate loans and exited businesses like subprime mortgages and auto leasing.

Between that and several other enterprises (retail, insurance, auto leasing, auto dealerships, airlines, etc.), his fortune was estimated at over $900 million in 2005.

The shift is fueled in part by the boom in auto leasing, which fills the lots with a steady stream of late-model used cars.

The largest is Enterprise, with $2.5 billion, including some revenue from auto leasing.

Radio ads for auto leasing have been hindered by the fine print - or rather the necessity of reading it aloud.

The Federal Reserve Board of Governors offers a consumer guide to auto leasing.

One is auto leasing, in which a bank, working through an auto dealer, purchased a car and then leased it to a consumer.

"But we are finding that we can acquire safe lending segments, like auto leasing, that banks want to get out of," he said.