Today's auto buyers enjoy an unprecedented array of well-built, well-equipped, reasonably priced vehicles offered by many manufacturers.
There is a guide to meet every auto buyer's needs: (http://consumerguideauto.howstuffworks.com/vehicle-class-buying-guides.htm).
The new sedan will be aimed at the somewhat less affluent but rapidly expanding segment of auto buyers who are age 35 to 45.
Still, the move is not expected to harm the companies' abilities to offer bargain leases and low-interest loans to auto buyers.
Analysts said that the value of the company's loans to auto buyers appeared to far exceed its debts.
"Our sales-weighted, average auto buyer who was affected by the stock market crash would have bought a $33,000 car."
To him, that means giving auto buyers the quality and styling they want, on the one hand, while ruthlessly slashing costs on the other.
Huge speakers tied into a common PA system addressed the potential crowd of auto buyers.
It preached fuel efficiency in the 1950s, long before most auto buyers demanded it.
'We're going to hafta give a big coffee party for the auto buyer from Henderson and Company, so make it a nice one.'