The winning team moved on to a bonus round, attempting to guess the answer to a recent audience survey.

Films are selected either by a panel of judges or audience surveys and votes.

Two years later, receipts had gone up to £3,500, and after the audience survey, reached over £13,000.

There have been focus groups and audience surveys on Broadway for years, of course.

He was deemed correct: at least three people in the audience survey gave the same answer.

"In virtually every audience survey in Europe radio listening is up," he writes.

I'd quote audience figures but they've had no audience surveys in two years, which might be another Italian advantage.

In at least one case, however, an audience survey and a museum's curators came to the same conclusion.

All viewers have a right to inspect audience surveys, especially regarding the methodology and techniques used.

The company conducts audience surveys, he added, "and they say I'm crazy."