Encourage communicators to embrace new technologies as methods for extending audience reach.

BreakPoint airs each weekday on more than 1,200 outlets with an estimated weekly audience reach of eight million people.

Individual station funding is allocated on a four-tier system based on audience reach, with each station receiving between $110,000 and $220,000.

Advertising - usually either related to the location of the signage or using the audience reach of the screens for general advertising.

The audience reach is over 5 million Australians, based on surveys, research and ratings (2001-2004) [1].

These have had an audience reach of 3% to 12% of the total viewing audience, or 40,000 to 100,000 viewers.

Its audience reach has risen recently to approximately 3.3 million listeners, with an average daily audience of around 1.4 million.

Precepts for Life has an audience reach of over 75 million households and broadcasts into over 30 countries.

Music was the number one online music site in terms of audience reach and total time spent in March 2007.

Due to the limited audience reach of FM radio at the time, however, the station left the air in 1951.