They hope the fund will attract further grants and donations.

The American academy is a competitive market, so administrators must carefully cultivate their institution's identity to attract applicants, faculty, grants - and attention.

Some types of work attract mandatory grants.

Mr. Beard runs a nonprofit company that helps attract grants and designs plans to attract economic development.

We've been able to attract new grants because of the exchange of information that took place.

But although Lincoln Center has its own development department to raise money, attracting large corporate grants has always been a central part of the chairman's job.

And apart from raising funds, we hope to attract grants to the district.

Many faculty members worried that the hospital's reputation would suffer, as would its ability to attract philanthropic and research grants.

"We also hope a curator will help us attract grants, interpret the art and develop a curriculum for the schools in Paterson and elsewhere," she said.

In addition to learning how to attract grants and donations, Mr. Shapiro will have to learn on-air pitching for the station's pledge drives.