And then think about the things that attract employees which do not even cost money.

Better publicity obviously helps them attract more skilled employees, she added.

"To attract good employees, you need to provide this kind of care," she said.

For a variety of reasons, the company attracts employees who care about what they're doing.

That, in turn, attracts better employees, or so goes the theory.

The company hopes to attract employees with an entrepreneurial spirit, he said.

This could help attract new employees and increase your customer base.

But many companies also view the added services as a way to attract and retain employees at a time when workers are scarce.

The new landlord, she said, was looking to attract corporate employees who could be potential buyers.

It is real important that we continue to be able to attract and retain key employees.