"Good, " Cole said, "because your attendance is going to be required."
Each college will receive $550,000 and more if the attendance goes beyond the projected 57,000.
For some of the mega events, like the Rock Nite, attendance may go over 10,000.
In 1985, the year of Halley's comet, our attendance went up to 600,000.
The three games drew a total of 26,917 fans, and attendance went up each game.
Overall attendance is up 54 percent and could go as high as 2.5 million, well beyond the franchise record.
"Once we did that, attendance went up," he says.
The attendance went up 16 percent on the previous year and over 10,000 tickets were sold.
"So even if overall attendance is flat, with fewer screens, attendance per screen goes up."
When she produced a clean bill of health from her doctor, attendance went back up.