The brand is aimed only at Chinese buyers for now.

It is aimed at buyers in their mid-30's to late 40's with an average household income of $60,000 a year.

But these are generally targeted at sophisticated buyers of expensive cars.

It was the first time the bureau had published a detailed look at first-time buyers.

"We look at various buyers, and the better offer wins," she added.

Aimed at young buyers, it is expected to go into production in 2005 as a smaller, less expensive Hummer.

The prospect of further development aimed at rich buyers and tourists is acknowledged by officials.

It is taking aim at buyers with cabinets specific to popular collectibles.

It said the car would be aimed at younger buyers, one reason for the moderate price.

The car is aimed mostly at young, affluent urban buyers.