Most important was the institution of a 10-year, 100,000-mile warranty, among the most generous in the industry, meant to assure buyers that dealers would handle significant problems.

"CFC-free" appears on spray cans, assuring buyers that no chlorofluorocarbons are lurking within, ready to gnaw away at the ozone hole.

Another goal, he said, is to assure buyers and sellers of water that they would not be heavily charged for Federal help.

Having a developer living on site should also assure buyers that the typical problems that come up as any development is being completed will be dealt with quickly.

He considers it a tool to assure buyers that exciting vehicles are on their way to showrooms.

"Very old," the vendor in Abidjan assures prospective buyers, reverentially holding up the three-month-old carving.

The Guardian observed sales staff assuring potential buyers that Dalí made the original wax models, or maquettes, for such sculptures with his own hand.

Piaggio has assured potential buyers that the design is not merely a "re-engine" of the P180 Avanti.

The truth is, using a broker assures buyers and sellers of a fair and competitive price.

We are developing an eco-labeling program for all wood and forestry products to assure buyers that these have been manufactured in a way that sustains the environment.