The bowl would get a new sponsor in 2007 as Valero Energy, a San Antonio-based company assumed sponsorship of the game.

Riverbed has assumed corporate sponsorship.

Companies such as Rheingold Beer assumed regional sponsorship of the show, but a national sponsor never appeared.

When Rhodesia became independent as black-governed Zimbabwe in 1980, South Africa assumed sponsorship of the rebels.

It was again renamed in 1982 when First Interstate Bank assumed sponsorship for the foundation's final year.

Ascend Communications was their primary sponsor, but other businesses both inside and outside the computing industry also assumed sponsorship.

Anschutz also owns The San Francisco Examiner, which assumed sponsorship of the race in 1966.

The automobile company that assumed sponsorship of the event this year chose to drop that designation and call it simply the Mercedes Championships.

In 1976, Colgate assumed sponsorship of the circuit from April to November.

The Intel Corporation assumed sponsorship last year.