Certainly, Johnson's appearance will generate more than the usual interest in an All-Star Game.
This theft, and later appearance flying over a college baseball game the following fall, generated a Life Magazine article about the tradition 1952.
They earned $500,000 for their two nominated charities; the appearance also generated interest in their next release.
That appearance had generated significant interest in Croce and his music in the week just prior to the plane crash.
His appearances generated that kind of response until a motorcycle accident in the summer of 1966 brought his career to a temporary halt.
Anderson's appearance generated the highest ratings of the entire season to that time.
And these appearances obviously generated their own word of mouth.
Votaw has been monitoring the exposure Sorenstam's appearance has generated in the news media.
For top comedians, an appearance before a corporate convention could generate as much as $1 million.
Many contemporaries considered the building too American, too tasteless, and its appearance generated some heated public debate.