The party is currently making efforts to appeal to younger voters.

For example, a promise such as to cut taxes or to introduce new social programs may appeal to voters.

He was also able to appeal to voters who had supported his father, but were skeptical towards him.

But he also knows appealing to black voters does not ensure their support.

Can he appeal to white as well as black voters?

Presidential candidates must appeal to voters, and the political establishment, in every state.

The hope was that the party could use her image to appeal to younger voters.

I don't think the Democratic candidates presented themselves in a way that was appealing to voters.

For the Democrats it comes out in the degree to which any credible candidate has to appeal to black voters.

In the end, both camps acknowledge that they are trying to appeal to voters on the right.