By late 2005, the apartment listings were distributed to brokers across the city, brokers said.

Still, she saw plenty of no-fee apartment listings.

"We are getting more apartment listings than people looking," he said.

For $200 the company provides one year's worth of apartment listings.

So, for months, they spent hours every evening online, searching apartment listings by price range.

BUT before she began meeting the public, she did some research, looking at apartment listings on the Internet to try to determine an appropriate price.

Yet the forums and apartment listings thrived.

It's really stupid to print out thousands of apartment listings for thousands of people.

When done properly, roommate referral means more than merely handing out often outdated apartment listings.

It goes well beyond the mere distribution of apartment listings.