This can be accomplished in many different ways leading to a plethora of antenna designs.

A particular antenna design will present a particular feedpoint impedance.

The current antenna designs are just the beginning of the evolution of the technology.

Didn't they change the antenna design on the Verizon model?

"If you have poor antenna design, you can overcompensate by giving it more power," he said.

"We are so focused on our antenna design, and that can save a lot of power."

The iPhone 4 sports a new antenna design that is meant to improve reception and overall call quality.

Most worrisome, the size and elaborate antenna design suggests the ability to perform the functions of all three.

"Maybe I can improve the antenna design, too," he said to himself.

Imagine what would happen if the press never pushed about the antenna design?