Campaigners seek to convince the unconverted that animals deserve a better deal!

And let's start with a basic question, here in this nation of animal lovers, do you think animals deserve a better deal?

That animal who killed and wounded so many people didn't deserve to get off alive.

Surveys consistently find that Americans believe all animals, including those raised for food, deserve humane treatment.

With all the love that pets give, he said, animals deserve to go out in style.

"So you're one of the bleeding heart liberals that think the animals deserve equal rights."

Yet if these animals deserved consideration, shouldn't it also be illegal to throw a live lobster into a pot of boiling water?

Raquel read a warning statement from the production: "All animals deserve respect and care".

I believe that all these animals are creatures of God and deserve to be protected for that reason.

Then, there's the utilitarian view - that an animal does not deserve to live if it's not useful in some way.