The station's primary audience is aimed at listeners aged over 45, though the sports and weekend shows attract a greater age range.
The music-recording business is also running into difficulties because radio stations have been changing to more conservative formats, with music aimed at older listeners.
The station has, for a number of years now, adhered to a "light rock" (or adult contemporary) format aimed primarily at female listeners.
In an unusual convergence, the top three albums on the Billboard chart this week are aimed at young listeners.
It is running on radio stations aimed at black listeners.
The station has a 'contemporary easy listening' format, playing classic and recent melodic popular music aimed principally at listeners over 40.
New series were produced, aimed at young listeners.
Dublin's Q102 - Service aimed at older listeners (35+).
Marc Myers has made a serious contribution to the discussion about how jazz went from a practical art entertaining dancers to one aimed at listeners.
It also had a sister programme, Cat's Whiskers, aimed at younger listeners.