The tournament has in the latter years been named after its principal sponsor.

It is named after the club's old former sponsor, the sportswear company Reebok.

It is named after its main sponsor, the brewing company Tennents.

The arena is named after its corporate sponsor, United Airlines.

The race's present title, named after its sponsor Lexus, was introduced in 2004.

It was named after its main sponsor, Personal.

The stadium is named after the club's new sponsor Komplett.

Until 2012, the series was named after its corporate sponsor, Unilever.

It is named after its main sponsor, the telecommunications company O2.

In exchange, the team was named after its sponsor.