By all accounts a Broadway hit in its time, "It Pays to Advertise" may not be the first word about how advertising hype began.

You'd think that all the advertising hype about drugs like Rogaine and Propecia would have killed off the business for what are known as "nonsurgical hair replacement systems."

Then, instead of being carried away by advertising hype, you can decide what focal lengths you need based on your own habits and desires.

"I looked at a few places after the crash that were billed as fire sales - but those claims were nothing more than advertising hype," said Mr. Klassen, a 38-year-old investment banker.

Stuart had spouted the advertising hype whenever he couldn't think of anything else to say.

"Consumers are looking for something that cuts through all the advertising hype and has a lot of credibility," Ms. Doyle said.

Whether those sales are the result of advertising hype, or of genuine bargains being offered, remains a hotly disputed question.

I had bought the advertising hype hook, line and sinker: Show her you'd marry her all over again.

Sounds like typical advertising hype; but this time, at least, it was basically true.

At the time of writing it seemed that both were offering very limited internal services, and the much-hyped London-Bangladesh route seems to have quietly vanished from the advertising hype.