For the first time, the Federal Trade Commission is issuing advertising guidelines aimed specifically at the nation's booming dietary supplement industry.

Norway's consumer ombudsman has targeted automakers who claim that their cars are "green," "clean" or "environmentally friendly" with some of the world's strictest advertising guidelines.

We put advertising guidelines in the book.

The new advertising guidelines to take effect Jan. 1, are to go before the 16-member board on June 26.

"We're confident that the information provided on our home page is consistent with children's advertising guidelines," said Anthony Hebron, a spokesman for Kellogg.

The advertising guidelines were released as consumer groups, academics and parents are demanding a crackdown on food marketing aimed at America's increasingly obese children.

Mr. Delaney said officials of the environmental agency, the trade commission and the lawn-care companies were expected to meet in July to discuss advertising guidelines.

Media advertising guidelines.

Also, the commission late last year issued its first set of advertising guidelines aimed specifically at the supplement industry.

The center has also presented the report to the commission, asking it to look again at the advertising guidelines.