For the time being, the cost is considered an advertising expense.

Changes in the accounting rules now require movie companies to write off advertising expenses faster.

Its advertising expense fell only 1 percent, to $13.7 million.

Money is not applied to the costs of making a film until the prints and initial advertising expenses have been paid for.

It usually takes a long time to see those profits since there are distribution fees and advertising expenses every week.

The funds would be immediately transferred back to the party and recorded as an advertising expense.

Coca-cola's advertising expenses accounted for 3.256 billion dollars in 2011.

Next year, he said, advertising expenses will surpass $40 million.

The film had a $4 million budget, not including prints and advertising expense.

"Page Six is a way of marketing by avoiding a tremendous advertising expense."