"Television station and radio operations reported only modest revenue gains, reflecting generally weak levels of advertising demand," it said.

The advertising demand is there for it, because marketing has accelerated and we need more weekly venues.

On the other hand, the company said, specialized publications continue to be adversely affected by a softness in advertising demand.

On the question of articles appearing on a single page, that issue is driven by advertising demands.

The reports were the latest in series of depressed earnings from the media industry, where advertising demand has sagged with the economy.

In 1898, to accommodate advertising demands, the size of the daily was doubled, from four to eight pages.

Its bottom line, like those of the other two networks, has been battered by soft advertising demand and ever-escalating program costs.

The company said the publishing division's earnings fell primarily because of sluggish advertising demand.

The magazine has been faced with flat advertising demand and increasing competition from television.

The company also cited the continued weakness in advertising demand.