The shoemakers put their products through some artificial foot pounding in their engineering laboratories and built the advertising claims around the results.

That will leave Federal officials to grapple with the twin tasks of how to regulate these cigarettes and what advertising claims to allow.

Its advertising claimed it had 125 cars under construction at its Lewiston, ME factory.

In spite of this, Sinclair's advertising still claimed:

Their advertising claims they have not increased prices for ten years.

Columbia's advertising claimed that they could not get an actor to fill the role so they had hired Superman himself.

For all the advertising claims to novelty, on television competition breeds similarity.

Companies must support their advertising claims with solid proof.

Their advertising often claims benefits like rapid weight loss, increased strength or improved sexual stamina.

Early advertising for personal computers claimed that customers could finish a day's work in a couple of hours using a single device.