Maytag is going in another direction to find someone to portray its familiar advertising character.

For these and more, see List of advertising characters.

But there has been an unusual color change for another advertising character, which may be symbolic of the changing face of American consumers.

Such are the trials of the nation's advertising characters as companies - those lucky enough to have recognizable mascots - join a makeover movement.

The California lawsuit contends that the advertising character violates state law by encouraging minors to smoke.

The same year he voiced "the animal", an advertising character for British snack Peperami.

He became an advertising character, telling people why his chickens are better than anyone else's.

In such matters the advertising character of the DZN played again the decisive role.

Mascots or advertising characters are very common in the corporate world.

For a familiar advertising character, the lonely Maytag repairman, a new life is beginning at 40 as he gets a major personality makeover.