Major League Baseball named two agencies to handle its 1999 national advertising assignments, with spending estimated at $10 million to $20 million.
Burnett's gain comes two months after the agency, which had not previously sought many federal advertising assignments, landed the United States Army account.
Still, Y.& R. has eagerly sought to win advertising assignments from American Express.
Pfizer, the world's largest pharmaceutical company, has made decisions on large advertising assignments.
This was the second time in two weeks that a giant electronics marketer had shifted advertising assignments.
The move consolidates nearly all DuPont's worldwide advertising assignments, which had been handled by various agencies.
Best Buy in Minneapolis has asked four agencies to take part in a review for advertising assignments with spending estimated at $200 million.
An advertising assignment is one thing and editorial is another.
In 1951, she began her career at Look, first working on advertising assignments.
Billings on the account, which is said to be the single largest product account and advertising assignment ever in Britain, were estimated at $80 million.