Since the relaunch of the station, the station's popularity has been reflected in ratings, advertiser support, and press coverage.

"The network does depend on advertiser support."

Mr. Gottsch said investors, himself included, have already spent nearly $3 million and expect plenty of advertiser support.

On October 20, 2005, the company announced that publication would be "suspended" due to insufficient advertiser support.

Their success will be determined by consumer usage and advertiser support.

This was discontinued after a few years due to a lack of advertiser support.

It was announced on December 14, 2012, that the format would change, mostly due to a lack of advertiser support.

In addition, the firm found that people spent less time with media that have significant advertiser support - broadcast TV, newspapers, magazines and radio.

However, in 2007, the airing of the said radio stations were ceased because of lack of advertiser support and financial problems.

Local moral and advertiser support has helped to keep the station on the air, despite these setbacks.