Mennen wasted no time in taking advantage of the song's popularity.

After previous Olympics, advertisers quickly turned out commercials to take advantage of the athletes' sudden popularity.

His team Santos toured internationally in order to take full advantage of his popularity.

However, Walker was never able to take advantage of his project's popularity.

Many companies have also taken advantage of the tune's popularity and used it to advertise their products.

To further take advantage of Presley's popularity, four musical numbers were added to what was originally a straight acting role.

He hopes to take advantage of his party's popularity and to prepare for another confrontation with Quebec separatists in two or three years.

Columbia re-released the film in 1938, to take advantage of its stars' much greater popularity.

The company has moved to take advantage of its popularity with children by branching into businesses like publishing and merchandising.

If the content industry would to take advantage of our popularity, we are happy to enter into a dialogue.