Its success was evident from the imitators who have addressed the same market.
Why not address the market in English?
For the numbers to work, you had to address the whole European market at the same time or you just didn't have the critical mass.
"They have to address the lower-end market but not necessarily take away their prestige."
E*Trade took that message a step further with the chimp ad - which addresses the current bearish market.
Today, Swiss publishing houses use ß only for books that address the entire German-speaking market.
While addressing the regional market as a primary target market, the Council also addresses the domestic travel market and international market.
"Since we haven't addressed the Hispanic market, we went to a specialist to understand it."
Both companies were trying to address the very same market, but the market was not big enough.
And it addresses the existing market, which after all is more than 200 million TV sets.