And in the 1970's, marketers like Anheuser-Busch and Warner-Lambert distributed small free ad posters with college newspapers.

Inside, it looked more like a game-show set: bright lights, white floors, huge windows, high ceilings and ad posters of beaming consumers far paler than most Indians.

As a teenager, Villacís taught himself drawing and composition by studying and recreating the illustrated ad posters for bullfights in Quito.

Not only of visitors, but also of large ad posters, banners, sandwich boards.

Some theaters are now named after marketing companies, while others display ad posters in their lobbies or have ushers distribute product samples.

The camera returns to the bus shelter, now empty, showing the ad poster of the crying Indian.

The organization may ask corporations and foundations for donations, Mr. Jones said, so that ad posters like the one in the spot can be printed and distributed.

The ad posters on the fronts of all 3,400 buses operated by the Metropolitan Transit Authority will be 20 inches by 44 inches.

The existing ad posters, which are protected from onrushing commuters by a waist-high brass rail, will go, as will the rail.

The ad poster depicted a condom inflated with water and containing a goldfish and displaying a message which translates as, "nothing gets through a condom."