But the ad buyers are enthusiastic about the prospect.

Not surprisingly, these decisions reflect some of the basic themes of their campaigns or other strategies, according to the ad buyers for the candidates.

Early reaction from online ad buyers is mixed.

Four million people who watch a show really hard are still just four million people to an ad buyer.

One way to increase the number of pages would be to sell combination advertising packages to ad buyers, Mr. Borg said.

Without cost control measures, it is possible for ad buyers to spend twenty five to fifty percent of their ad budget ineffectively.

"We don't need every 28-year-old ad buyer to think this is a wonderful idea," Mr. Bradley said.

"It's going to take time for ad buyers to wake up to our capabilities."

However, the positive response from listeners and ad buyers encouraged them to allow the station to move forward.

When the magazine was being introduced, he insisted that any ad buyer who wanted space in the first issue would also have to buy the three following issues.