The New Yorker called her "the first real YouTube star."

He became a YouTube star after uploading several videos of himself rapping and singing.

The site has conducted interviews with YouTube stars and people involved in breaking news stories.

Brendan began his career in social media, being among the first to leverage YouTube stars for brand collaborations.

Proksch's exploits gained him a wide audience and made him an overnight YouTube star.

You could be the next YouTube star.

AppRats says it already works with 50 of the top 100 YouTube stars.

For my 600th video, I am honoured to be able to present a collaboration with YouTube star, the one and only (?

Wisenbaugh has also caught the attention of other big YouTube stars such as Michael Buckley.

What, you wonder in all this, is the effect on the would-be YouTube stars?