Three decades later, the song turned up in a feel-good campaign for Wrangler jeans.

He was wearing his polo-necked sweater and a pair of Wrangler jeans.

Then she agreed to pose for a magazine advertisement for Wrangler jeans.

As far back as the 1970s, it sued the firm that made Wrangler jeans over the use of identifying tabs on clothing.

The riders' uniform invariably includes Wrangler jeans, a cowboy hat and boots with spurs.

He spent his retirement doing ads for companies like Wrangler Jeans and Timex.

His endorsement deals, from Drakkar cologne to Wrangler jeans, net millions.

This was the origin of Wrangler Jeans.

And that does not include fees from endorsements for products like Wrangler jeans and Timex watches.

For example, the 1930s were the times of western films, propelling the character of the American cowboy and their Wrangler jeans into the public limelight.