World Book then called Pausch, interested in him writing for the encyclopedia.

Over the years the World Book has been characterized by its design.

The World Book is marketed as a "family" encyclopedia for readers above 15 years of age.

World Book, which has been around since 1917, is far and away the most-popular encyclopedia brand.

For every $2 raised by the students, World Book would kick in $1.

World Book is also good with multimedia and has the clarity that makes the printed version popular.

World Book, the top seller in America, said its sales have grown by about 60 percent since 1983.

World Book is now among the company's fastest-growing divisions.

In addition, he has also illustrated for World Book.

Earlier he held lesser posts at the newspaper and was an executive with World Book.