William Hill rose from his chair and took several steps to the edge of the mahogany table.

Out on the street he considered going to a pay phone and calling William Hill.

William Hill estimate that over £3m was bet on the show in the final hour.

William Hill was ultimately, after a long life, a profound cynic.

William Hill lowered his voice and spoke with no apparent feeling.

The church has an organ by William Hill dating from 1898.

William Hill lost £11.6m in 2008 and £9.3m in 2009 on the venture.

Well, we can tell you the betting at William Hill.

William Hill calculated the theoretical winnings at over £2 million.

This was the first time, that William Hill sponsored the event.