"Now we know our customer is the Wal-Mart customer and everything we do is about deep integration with the store."

Customer research, he said, showed that, rich or poor, Wal-Mart customers "care about unbeatable prices."

For the time being, the people doing the looking will be Wal-Mart customers.

"We think it will be a perfect fit for Wal-Mart customers."

The attitude of some Wal-Mart customers bolsters that viewpoint.

The $4 drugs might work best in attracting new Wal-Mart customers among the 46.6 million people in this country without health insurance.

A Wal-Mart customer in Covington was arrested Friday for trying to use what appeared to be a $1 million bill.

Every job we save creates another potential Wal-Mart customer who's not worrying about where his or her next dollar's coming from.

Investors apparently concluded that the repercussions from the report among Wal-Mart customers would not be severe.

Among these are labor unions, community groups, grassroots organizations, religious organizations, environmental groups and Wal-Mart customers.