You are obliged to become $14 poorer and Virtual Vineyards is entitled to become $14 richer.

Virtual Vineyards (www.

Some clients like AT&T, with billings estimated at $10 million to $15 million, and Wine.com, formerly Virtual Vineyards, are new.

But the company dropped its account after it failed to produce enough "click throughs" to Virtual Vineyard's own Web site, let alone hard sales.

Some of the Blanquette was labeled "Virtual Vineyards," an online predecessor of Wine.com.

They called it Virtual Vineyards.

Five years later, Virtual Vineyards purchased Wine.com, a small online site with no appreciable retail business.

For those uncomfortable with sending credit card numbers through cyberspace, Virtual Vineyards also offers an "800" number for orders.

Mr. Granoff's company, originally called Virtual Vineyards, was folding.

"It's not necessarily a hard thing to do," said Peter Granoff, co-founder of Virtual Vineyards, a Web wine seller (www.virtualvineyard.com).