Sega was also hurt by the plan to have a surprise four month early US launch of their console This head start failed for several reasons.
A UK launch is expected next year to follow the US launch.
Update: The US launch has officially happened, though you wouldn't necessarily know it by looking at Spotify's website.
Spotify has won the award ahead of a much anticipated US launch, having successfully launched in eight European countries.
Paul Thurrott is reporting that the US launch will be November 8.
Spotify has slashed the benefits of its free music service just ahead of its highly anticipated US launch.
What would also bring in more money would be Spotify's long-rumored US launch, which has been in the works for well over a year.
This coincided with the US launch of Affiliate Window's platform for advertisers and publishers.
You can buy it unlocked for US$490, or wait for the actual US launch, which should be any day now.
It now seems certain to miss its 2010 deadline for a US launch but, nevertheless, Spotify is doing fairly well in Europe.