The traditional media isn't changing quickly enough for either of us.
To target the public, both traditional and social media were used.
But not all the traditional media are getting the cold shoulder.
Traditional and electronic media both have a role to play.
Traditional media has always included newspapers, television and radio for the most part.
The impact on traditional popular media is more evident today than its ever been.
Unlike traditional media, the public can choose to live the experience offered, when, how, where and with whom he wants.
The medium for this is not necessarily the traditional or hard media.
"Today, that is flipped, with the majority being spent on traditional media and most in television."
The traditional media began to develop an on-line presence in the new century.