For more general information, see Tourism Australia's website (www.australia.com).

Over 664,000 British nationals visit Australia every year (Source: Tourism Australia).

According to Tourism Australia, the government tourism agency, visitors complained that they never had the chance to meet indigenous people and experience their culture.

Fisher served as chairman of Tourism Australia from 2004 until 2007.

Further information: Tourism Australia (australia.com).

The campaign is based on research conducted by Tourism Australia that showed Australians were eager to get involved in promoting their country.

Here's your chance to discover Australia's hidden gems for yourself, courtesy of Tourism Australia and Emirates.

Further to this, the AHA has also held seats on the board of Tourism Australia.

He is also the inaugural chairman of Indigenous Tourism Australia.

Tourism Australia makes use of the kangaroo in its logo to "help ensure instant recognition for Australia around the world".